Red Button Publishing

Publishing and Consultancy

A Look Back at 2012

Happy new year to you all from Red Button Publishing. After a busy end to the year involving a house move among other everyday trials, we are back at work. But before we launch into 2013, this is a great time to look back at 2012.

2012 was a bumper year for publishing, and particularly digital publishing. It brought us mergers, court cases, “mummy-porn”, the Amazon review scandal and a digital debate that continues to rumble on.

2012 saw the launch of Barnes and Noble’s Nook in the UK, several new reading devices from competitors Amazon and Kobo as well as the new iPad mini. E-readers and tablet devices are no longer the reserve of techies with the cash to spend, they are affordable, usable and a staple of modern life for all ages.

The phenomenal success of “Fifty Shades of Grey” placed the spotlight firmly on those mavericks going it alone in the publishing world. EL James was only picked up by Random House after significant success in the digital world with a small publisher.

We also saw the merger of two of the giants of publishing, Penguin and Random House. What this will mean for the industry is yet to be played out, but what is certain is that a larger publishing house will be better placed to negotiate with the giants dominating the digital stage at the moment.

Whilst larger publishers got bigger, 2012 was undoubtedly the year of the independent and the maverick. The Booker Prize shortlist contained no less than three titles from small, independent publishers. At the heart of the digital revolution are innovative writers and professionals taking risks and trying to do things differently.

And of course 2012 was the year that Karen and I took that leap and set up Red Button Publishing. We’ve had a fantastic first few months reading submissions from some great authors and 2013 promises to be really exciting. We are delighted to be working with a great author on our first publication due later this year – watch this space for news! We’re also receiving more submissions from great writers and we hope that we can bring more fantastic fiction to readers, all at the touch of a button!


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This entry was posted on January 4, 2013 by in On digital publishing, Publishing and tagged , , .
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